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The Hundreds x Loony Tunes Oops Zip Hoodie - Black

£100.00 £70.00

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Before Jeff Bezos and Amazon, the concept of a one-stop shop for literally everything one could possibly desire was limited to whatever was crammed into the Sears Roebuck catalogue. Even then, the wares on offer were humdrum to say the least and a far cry from the hyper-specific itch scratching that we demand from our e-commerce experiences today. The lone exception to this dearth of product variance came in the form of the fictional company that supplied the entire Looney Tunes cast with whatever fantastical product best served the gag of that scene.

Primarily patronised by Wile E. Coyote in his Sisyphean quest to capture and eat the Roadrunner, the mail-order company ACME spent decades shipping its cartoon customers all manner of products. Their panoply of items for sale ranged from sensible housewares to Geneva Convention-violating weaponry. In true capitalistic form, the fictional corp abstained from letting conventional ethics get in the way of a sale.

With a collaboration that tugs on the very threads of reality, IRL company The Hundreds has partnered up with this imaginary institution for a line of merch that would even make Bugs Bunny want to throw on a shirt (The Hundreds X Looney Tunes ACME releases this Friday). But believe it or not, this is not the first time the ACME universe has seeped into our own world. So, in celebration of the new products, here’s a list of some of ACME products that actually came to fruition.

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